Brand story
QR codes powered by GS1 enable you to connect your product’s unique identity to multiple online sources of enriched,
real-time content.
This means that you can now speak directly to consumers through a single, smarter barcode on your product or packaging, providing instant access to trusted information, dynamic content and richer personalised experiences.
Those with a mission, purpose, or story to tell will have the ability to bring their brand to life, share updates, offers, promotions, related products, videos, sustainability credentials and much more – all through one one simple smartphone scan.
You retain full control; can tailor online sources to specific products or users, and can update information without ever having to alter your physical packaging.
www.gs1uk.org/qrcodes

